Capsule 8 is the new fashion concept that minimizing the wardrobe but maximizing the ways of wearing. Starting from the painpoint of people have so many clothes in their wardrobe but a lot of times, they still feel nothing to wear. Capsule 8 will solve this problem by offering the capsule wardrobe concept, which is eight timeless pieces of cloeths that can be mix-matched in more than twenty ways. What's more, the eight items are well selected that are stuitable for the weather of SF Bay Area.
Capsule 8 is a pop-up clothing retail space created by Marisa, Ryan, Changlin, and Nicholas. At the start of the Fall 2016 semester we were given the task of creating a pop-up store for the category clothing. The team started with secondary research, defining areas of interest; athleisure, recycled, custom/tailored, and capsule. From these four areas of interests, we set out to do street intercepts. We found pain points and areas of opportunities of clothes shopping. After several group discussions around our research, both primary and secondary, we decided on a capsule collection. Capsule is a wardrobe collection of a few essential items of clothing that don’t go out of fashion, such as coats, collared shirts, plain t-shirts, and jeans. This defined product category was perfectly suited to solve our people problem statement of “I am overwhelmed by my closet and shopping. I have a lot of clothes, but nothing to wear, or that fits”. With our defined retail space set on a capsule collection we began to …
Traditional banks are lonely, especially for college students who are first time bank customers. Modo is a radically transparent and social financial community supported by our Insta-famous, approachable experts. Modo offers a personalized platform that enables customers to share their financial data in order to collaborate with their peers on spending, earning, debt, and #lifegoals.
For weekly laundromat users who take advantage of the idle time between loads as a moment of calm in the midst of a busy day, Rinse ‘n’ Relax Laundry Room invites you to experience a delightful and personalized way to pass the time while your laundry is being done. Unlike regular laundromats, we’re enhancing your ability to maximize guilt-free wait time in the privacy of your very own laundry room, designed with your comfort in mind.
U.S. employment in the floral sector dropped by more than 50% between 2001-2014 and nearly 40% of U.S. floral businesses have closed since 2000. The floral industry is dying. Where is the opportunity to revitalize this wilting industry? We did primary and secondary research to identify jobs to be done and develop storyboards. Our challenge statement was: “Locally-invested, urban professionals struggle to find unique flowers from a source they’re connected to and get frustrated by how briefly they last.” We developed a concept called Local Flora. Local Flora is a pop-up that provides locally-invested, urban professions with the opportunity to build a relationship with their community through locally-sourced, seasonal flowers, and complementary artisanal products. Our pop-up aimed to test whether: (1) the CSA subscription model was more compelling than a one-off purchase; (2) the complementary products add value/interest/draw. 72% of our pop-up's purchasing customers purchased the CSA option, confirming the va…
Esther Perel, a psychotherapist notable for exploring human relationships and desires once said: “This is the first time in the history of humankind where we are trying to experience sexuality in the long term...This is the first time that we want sex over time about pleasure and connection that is rooted in desire... at the heart of sustaining desire in a committed relationship, I think is the reconciliation of two fundamental human needs... our need for security and our need for adventure into one relationship, give me belonging, give me identity, give me continuity, but give me transcendence and mystery and awe all in one.Give me comfort, give me edge.Give me novelty, give me familiarity. Give me predictability, give me surprise. All we think it's a given, and toys and lingerie are going to save us with that.” Relationships nowadays becomes far more complicated than before, human desires have also developed deeper. Though people’s sex toy purchasing motivations varies due to culture differences, gender di…
Urban dwellers perceive the retail of cheese as impersonal. They seek intimate and curated ways to experience cheese. Cheese Don’t Tell focuses on the eternal sensory ritual and pleasure cheese provides. Through cheese confessions, we uncover personal relationships with cheese in order to take visitors on an intimate, witty and supremely cheesy journey. Our pop-up incites people to confess to their deepest secrets regarding cheese retail and consumption, to be awarded a penitence to that is customized to them. Unlike generic grocery stores and overwhelming cheese shops, our offering provides a sensory, intimate, and experimental experience that facilitates indulging in the guilty pleasures of life.
Future of AI retail experience via retrofitted sensors in cabinets and fridge to help track inventory of current ingredients the customer has in their kitchen, which connects to an online platform that generates recipes based off of those existing ingredients.
Play is becoming a concept that is re-entering the lives of adults today. So our pop-up concept was to heighten that experience. Working adults today, are married to their work since their mobile devices keep them forever connected. The BLAST G-0 experience, a marketing campaign for the BLAST energy drink (fictitious), aims to distract the customer enough so that they are able to truly ‘play’ like they remember doing as a child – free, without inhibition. The pop-up is fitted with a ball-pit, bubble machine, space themed and LED lights, to name a few elements. All of these are triggers to aspects that we heard out target customer group attribute play to. The signature experience of this pop-up is the moment when the customer presses a big, red, shiny button and it initiated a countdown (launch sequence). This built anticipation in our customer leading up to the zero. At zero there is a blast off (pop) which is accompanied by a confetti shower. There are ‘ground control’ staff on a video to walk the custome…
Lume is a biosensor that measures stress in real time and alerts the wearer when it’s time to engage in a stress-reduction activity. The Lume pop-up store provides customers with a personalized experience that demonstrates the immediate benefits of a wearable health product and educates them on how to maximize the value they get with consistent use. Signature Experience Customers wearing the Lume biosensor will engage in a 3-minute guided breathing exercise in an LED light booth designed to reduce stress. Lume will read their stress levels before and after the activity, demonstrating instant positive physiological effects on the wearer.